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 Register Your Profile Here.


About The Fire Crew Loyalty Program

Rise through the ranks and get rewarded! Members get 1 point for every $1 spent on food. Everytime you reach a new rank, you receive a reward. Plus, there are tons of other member-only benefits like free a birthday dinner and a free appetizer just for signing up!

Ranks & Rewards

 25 Points  Recruit  Free Dessert (up to $6.00)
 75 Points  Rookie  $10 Gift Card
 150 Points  Firefighter   Free Entree (up to $13.00) 
 250 Points  Lieutenant  Free T-shirt
 400 Points  Captain  $25 Gift Card
 600 Points  Battalion Chief  Dinner for 2 (up to $35.00)
 900 Points  Deputy Chief   $50 Gift Card
 1,500 Points  Fire Chief  Picture memorialized on "Chief's Wall", $100 gift card, and Fire Crew bragging rights

Other Fire Crew Member Benefits

  1. Free appetizer when you join the crew
  2. Free Birthday Dinner - All members are entitled to a free dinner up to $12.00 during the month of their birthday
  3. Crew Members' kids eat free every Monday(Kids 12 and under)

How To Sign Up

  1. Visit either our Shockoe Bottom or Short Pump location
  2. Tell your server/bartender you want to join the crew
  3. Register your card online
  4. Start earning rewards!

Additional Information

  • Points can only be earned on food and retail purchases (excluding gift card purchases).
  • Your phone number can be used to look up your card number if you don't have your card with you.
  • Fire crew cards are also gift cards.  All gift card rewards will automatically be loaded to your card and can be used at any time.  You can add additional money to your card at anytime too.
  • Points cannot be earned for gift card purchases BUT WILL be earned when paying with a gift card.
  • Points can only be earned and redeemed at the Shockoe Bottom and Short Pump locations.  The program is not available at our Ashland location at this time.
  • A maximum of 100 points can be earned each day.